The Entrepreneur Highway Part 2

To be in business I’ve got to be a business.

Sound strange? Not really when you think about it. Being a business means I’m making a commitment, taking responsibility, showing buyers that I plan to be around so they can depend on me.

It also means I’ve expended time, effort, and capital to make myself legitimate and accessible to all the necessary government paperwork and wholesaler ground rules so I can provide buyers with the best merchandise my money can purchase.

And while basic parameters are the same for every business, whether online or brick and mortar, hundreds of businesses fail each year before their first anniversary because nothing is absolute, nothing is guaranteed, no matter how hard we try.

To help beat the odds I’ve focused on three important key steps to starting and keeping my business going.

Research – Tons of research went into the first step of this journey, with a growing understanding that analysis and make inquiries would be a never ending, ongoing undertaking.

Hours of study helped take vague ideas and turn them into plans and goals that had plenty of details to back them up. Numerous expert sources were tapped for advice and how-to suggestions then saved in my OneNote filing system or printed out for easy access when needed.

After selling successfully online for over a year using the auction format, practical experience took priority when I became a legitimate business. Had I not already been setup and selling I would have definitely taken the time to prepare a business plan, which is why whenever time permits I continue to draft and refine my own.

Not only does a business play help to focus and clarify all the departments of your business, it also reveals areas of vulnerability that can be corrected or discarded with little money and time wasted for something more productive.

Operations – Organizing my business and setting up procedures was well underway from when I sold as a hobby. But like research, all those procedures are constantly revised and streamlined to provide buyers with all the information they need about the products I have, how I do business, and what they can expect after a sale.

It’s also vitally important that my products have a recognizable face in a sea of products online and brick and mortar. Consistent listings, photos, pricing, service, stuffers, website, web pages, blogs, all help to solidify that recognizable face or brand.

Good business sense means offering buyers every courtesy I can think of, leaving no keyword out for search engine optimization, getting my brand name and logo out there on the internet without becoming an annoying spammer, and above all being patient and industrious during those slow times between sales.

Expenses – Being in business means offering a good product and having the right tools to get that product noticed and sold. So having enough funds to carry the business each month is paramount until regular sales are established to start providing a profit.

Even then the reins on spending must be held firmly as those fledgling profits are put back into the business to slowly upgrade or buy more products. To carefully acquire better tools that make listing, selling, and shipping faster, more productive, and stress-free.

And when the time comes to expand my product line, a growing business, a finished business plan, a proven record of managing my time and finances wisely should add considerable weight with my banker when asking for that first loan.

We all have to start somewhere and go from there. I’ve made my choices but I’m always looking to learn something new, something better.

I’m a business entrepreneur. How about you?


Wooden Watches: Men’s Narrow Rectangular Sandalwood Wristwatch


Designed and manufactured in Canada, the TENSE Wooden Timepiece Collection offers unique one-of-a-kind watches that are individually handcrafted from sustainable natural wood components, and in terms of color, tone, or pattern, no two watches are exactly alike. 


Featured is the Men’s Narrow Rectangular Casual Sandalwood Wristwatch 


The rose brown Sandalwood has a beautiful combination of wood color and grain with a satin smooth finish. 


The case has a narrow rectangular shape and a light grain dial face. The wooden links are H-shaped. And the watch is water resistant for everyday casual wearing. 


To compliment the dial coloring, this watch has black numeric numerals, hour, minute, and secondhand. 


The crown and folding clasp are made of premium quality stainless steel. And the high quality stainless steel movement is produced by Miyota (Citizen) of Japan. 


Links can be easily removed or added to adjust the size to fit most wrists. Extra links are available from the manufacturer. 


All TENSE watches come with a two year limited warranty, operations manual, a mercury free battery that lasts up to four years, and elegant original packaging. 




Visit to find out more about this unique TENSE wooden watch. 



The Entrepreneur Highway Part 1

I’m not a salesperson and never had any desire to be one.

I can’t recall any of my ancestors ever owning a mom & pop store or even selling cleaning products from the trunk of their car. So when an off chance suggestion to become an online seller started bouncing around inside my head, I had to wonder why the possibility of selling used items online had me so distracted for days.

To appease that nagging suggestion, I spent several weeks buried in research, getting to know the basic ins and outs of the selling platform I wanted to use. I figured I might as well go with the big guy, the one that’s become a household word and been immortalized in movies and bestsellers. During those first hesitant steps I never imagined how important that choice of venue was eventually to become.

Born with the attitude of all or nothing, I didn’t just test the waters with my toe but jumped right into the deep end of the online selling pond to find myself immersed in evaluating and preparing collectibles, creating listings, establishing terms and administrative protocols. Never once did I think of my online selling as just a hobby. I had no idea where it would lead. Only knew I didn’t want to stop.

And then my first sale happened. Suddenly it wasn’t the money made or all the hard work that led up to that sale, it was the happy email from the buyer saying thanks, just as described, a good transaction. My chest swelled with pride and I did a little victory dance around my office chair. I was happy because the buyer was happy.

There’s been a lot more sales since that first one. And each one has made me feel the same way. Fulfillment with the work and a satisfied smile when I know the buyer is happy too. Selling had become a primary part of my life bringing interesting friends, a chance to clean house and let someone else enjoy all my unused treasures, and often so much work there usually wasn’t enough hours in the day. And I had absolutely no clue that in just over a year, my online selling would take on a whole new meaning.

Nope, I’m definitely not a salesperson. I’m a photographer, writer, graphic designer, HTML programmer, wholesale buyer, researcher, bookkeeper, website maker, promoter, keyword fanatic, shipping supervisor, statistics analyzer, creative financial genius, and now a blogger.

In other words, I’m an online entrepreneur.                



It’s rare, if ever, that I’ve gone on record to fully endorse a product as having what I call the Three Marks of Excellence: exceptional materials, outstanding craftsmanship, and truly stunning designs. I’m happy to say I’ve found such a product. 

Owned and operated in British Columbia, Canada since 1971, the TENSE Wooden Timepiece Collection offers unique one-of-a-kind watches that are individually handcrafted from sustainable, natural wood components. In terms of color, tone, or pattern, no two watches are exactly alike. 

Feather light and sizeable to fit all, Tense offers wooden bracelets and premium quality leather straps that are hypo-allergenic. And although each series in the Tense collection comes with its own
distinctive features, all absorb the moisture and oil from skin to polish the wood, making the watch glossier and better looking the more you wear it.

The variety of styles and wood color combinations, metal free bangles, or
leather band classics guarantees you’ll find that perfect new favorite watch you’ve been looking for.

Experience my three marks of excellence for yourself and visit and indulge in the beauty of a TENSE wooden watch. 



Doing the Wild Thing

Have you ever tried something that was totally outside your comfort zone and didn’t know why you were doing it, but couldn’t seem to stop?

For some, this type of situation might be an everyday occurrence. If that person is you, then I tip my hat to your lusty stamina for those massive highs and lows in that wild unknown.

For the rest of us, jumping aboard that runaway prospect into the undefined can sometimes come with the same pounding thrills as having a shot at a death defying leap in the Big Top . . . without a net!

Of course the choice to try or let a possible opportunity slip away is always mine. So why has this experience captured my interest, turned me into a workaholic, satisfied a deep need inside me, and left me hanging in mid air at times, grasping for that illusive bar of security?

I can’t answer that, yet. But whether it’s fated to be or turns out in the long run to be just an academic exercise, I can honestly say I’m glad I didn’t miss the opportunity to become an entrepreneur.