The Entrepreneur Highway Part 3

Jack-of-all-trades and master of none.

Being an online entrepreneur means learning enough about several tasks to keep the business operational while showcasing the products, providing exceptional service at every step of the transaction, and marketing your brand as widely as possible to bring in new buyers and keep old customers coming back.

Having a partnership would be the ideal business arrangement, allowing tasks and financial responsibilities to be divided up. A union where individual strengths could offset each other’s weaknesses. A kindred colleague to share those hard earned successes and frustrating predicaments. And someone to take up the reins and keep the business running smoothly should illness or family obligations strike unexpectedly.

In a perfect world all online businesses would be so blessed. Unfortunately, while many of us continue to strive for profitable perfection, we do so alone.

Being an online entrepreneur takes a certain amount of skill and the ability to organize and multi-task on a daily basis, usually above and beyond the typical nine to five standard. Remember, you’re no longer working for that brick and mortar company with multiple co-workers, each responsible for a particular portion of the business.

The buck has stopped and you’re it!

Whether analyzing software purchases to better manage the art of selling or finalizing thank you card stuffers to be shipped with each purchase, every decision is now yours to make. And for the right personality this freedom of choice and responsibility brings about the type of joy that sings loud and long in the heart of every sole proprietor. A state of mind that comes in handy on those days when a shipment gets lost or a buyer expects the moon for under $5.

Today’s online entrepreneur absolutely needs to be organized to stay on top of the million and one details that make up the business and keep it running. Without this skill you’ll quickly find yourself overwhelmed and eventually preferring yard and house chores rather than facing the accumulating mess in your office.

A knowledge of computers and the ability to quickly figure out new software and online programs is a must. Word, Excel, HTML, uploading, downloading, listings, marketing tools, bookkeeping; the list goes on and on. The trick is being fearless to explore, to experiment, to stick with a task until you’ve figured out a way to make it work for you. Doesn’t have to be textbook perfect. There’s always more than one way to complete an undertaking. Always!

Multi-tasking. There’s no getting around it. To be an entrepreneur means doing several jobs at once and being disciplined to follow-up quickly when necessary and completing on schedule. Once priorities and a routine have been established it’s important to set aside time throughout the day to stay on top of bookkeeping entries, updating website pages, photography, revising listings, reviewing analysis charts, and so on. There’s nothing quite so relaxing or fulfilling as smoothly rolling from one task to the next and scratching off those ‘must dos’ from your list.

No doubt some tasks within the business may not be to your liking. But acquiring several strong basic skills can save you a lot of money in the first years of business. Taking on the not so pleasant tasks first thing while still energized from your morning coffee is definitely a lot easier than waiting until the end of the day when you’re tired and apt to make mistakes. If morning isn’t your finest hour than discover what time of day you feel the strongest and save those tedious jobs for then.

As titles go, the designation ‘jack-of-all-trades but master of none’ is a badge of honor. And while it may not be cause to break out the champagne just yet, I’m here to offer a hearty ‘well done’ and pat on the back. You’ve earned it.

I’m an online entrepreneur. How about you?


Wooden Watches: Women’s Retro Square Sandalwood Wristwatch


Designed and manufactured in Canada, the TENSE Wooden Timepiece Collection offers unique one-of-a-kind watches that are individually handcrafted from sustainable natural wood components, and in terms of color, tone, or pattern, no two watches are exactly alike. 


Featured is the Women′s Retro Square Sandalwood Wristwatch 


The rose brown Sandalwood has a satin smooth finish with good color and grain. 


The square case has a dark grain dial face. The wooden links are retro-style square. And the watch is water resistant for everyday casual wearing. 


To compliment the dial coloring, this watch has silver tone quarter hour indicators, hour, minute, and secondhand. 


The crown and folding clasp are made of premium quality stainless steel. And the high quality stainless steel movement is produced by Miyota (Citizen) of Japan. 


Links can be easily removed or added to adjust the size to fit most wrists. Extra links are available from the manufacturer. 


All TENSE watches come with a two year limited warranty, operations manual, a mercury free battery that lasts up to four years, and elegant original packaging. 




Visit to find out more about this unique TENSE wooden watch.